Cinevegas art book

The Cinevegas Film Festival turns ten years old this summer. To celebrate the anniversary they are putting out this book of photography which you can purchase right now. It looks like they have one of those micro publishing deals set up where they are printing as many as they sell through the online service. I think it's a brilliant use of a film festival's content and of the new economy's long tail. Publishing on demand like this is a great example of the kind of on demand manufacturing which Wired profiles this month here.